Few sectors have taken such a beating in recent months as the trade fair and events sector. That this high need also creates opportunities is proven by a number of particularly successful virtual fairs organised by the young startup Fairtual Technologies. These are uncertain times for trade fair organisations. The ever-changing circumstances prevent them from […]
Why virtual fairs are here to stay
Have you cancelled your event in 2020? Did you postpone it to 2021? Or did you, like many of our customers, take the natural step to a virtual event? This year, many organisations have adapted to the new normal. The outbreak of COVID-19 forced organisers of trade shows and other events to step out of […]
Choosing the right format for your event
Not all events are created equal – a reality reinforced by new decisions on which format is best suited to the objectives of a particular event. But to determine the best approach, you need to have a nuanced understanding of what each format has to offer. Physical events will always have the appeal of a […]
Event technology has become an “absolute necessity”
Event technology is an “absolute necessity” to satisfy today’s B2B marketers. Trade show organisers need to explore how technology and data can deliver maximum return on investment (ROI), otherwise they risk falling behind. Covid-19 has forced everyone to realise that technology – whether rented or owned – is an absolute necessity. Trade show organisers cannot […]